What is Google Place Page

Google Provide a Independent webpage with your business details on it. Like Phone Number , website URL, Address, Photos, Videos Etc and it is a Part of Google Map

Open Google search and type Google Places, open the first link which is showing Google Places.
select Get you business listed on Google.
Now fill up your Business Details and Verify your business.
After this Google will take some time for display your business details on Google search and Google map.
There will not be any option for keywords.
It will get tiger only for your local business search on Google Search and Google Map - PC & Mobile

Example of Google Place Page